abbe showroom celebrates the valencian fallas competition
When ABBE (Artesanía Bordada), a producer of artisanal items for the normal Fallas competition, enlisted Clap Studio to design their showroom in Valencia, the studio started their idea with the purpose of encapsulating the essence of this vibrant celebration. Clap Studio envisioned an area that captures the spirit of blossoming and the transition from winter to spring, planting a floral set up in collaboration with the Amiguis collective, as a centerpiece symbolizing the fleeting fantastic thing about spring blossoms. ‘What we symbolize within the area is a selected second, as if we had frozen time on the exact second when nature awakens from a winter slumber,’ explains Àngela Montagud.
all pictures by Germán Cabo
clap studio evokes the expansion and transition of spring
In Valencia, Spain, the Fallas competition commemorates the arrival of spring. Originating from an historical custom of carpenters who lit bonfires in metropolis squares to burn the remnants of wooden used throughout winter, this celebration has advanced into elaborate creative monuments made with flammable supplies often known as ‘fallas’. Clap Studio attracts on this, crafting a monochromatic area which, at a selected level, begins to bloom and are available to life. Volumes of vibrant colours evoke development, promising to rework the whole area right into a kaleidoscope of hues. The staff envelops the showroom in artisanal mortar that mixes with perimeter curtains that conceal the uncovered merchandise as wanted, and permit the expertise to be molded and tailored to the person and their wants.
ABBE showroom entrance by Clap Studio
the design idea attracts on the normal Fallas competition – a celebration of spring
artisanal mortar combines with perimeter curtains that conceal the uncovered merchandise as wanted
