AMO unveils remodeling scenography with retractable ceiling at prada FW 2023 present

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AMO scenography design for Prada FW2023

 

For Prada’s Fall/Winter 2023 menswear present, AMO, OMA’s analysis and design studio, conceived a scenography that transforms in the course of the present, altering the notion of the house on the Deposito at Fondazione Prada. Throughout the vogue present, the ceiling rises to unveil a number of three-meter-tall chandeliers that reference a traditional type with industrial materiality, after which retracts to its authentic place. Because the ceiling rises and falls, the proportions and ambiance of the house progressively change, from a darkish room with a low ceiling to a heat, monumental, salon-like house. 


the ceiling rises to unveil a number of three-meter-tall chandeliers | pictures by Agostino Osio

 

 

reconstructing notion, which means and identification

 

Prada’s Fall/Winter 2023 menswear assortment by Miuccia Prada and Raf Simons is an exploration of the foundations of vogue to advertise its which means, worth, and significance in at present’s world. The gathering highlights the modernist rules of discount and ease, combining them with obvious contradictions resembling consolation, exaggeration and intimacy. Silhouettes are accentuated and amplified, and the intense interchangeability between couture volumes is explored by the structure of the clothes

 

In an effort to combine the rules of the gathering into the inside design, AMO uncovered the concrete shell of the constructing to disclose a naked, uncooked panorama. OMA’s analysis group designed a ceiling that slowly rises to rework the house from intimate to massive, the altered scale, in flip, altering our perspective on the garments inside. The size are reshaped, radically altered, demonstrating a reconstruction of the which means, of identification activated by a minimal gesture.

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
when the ceiling falls, the house transforms right into a darkish room

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
AMO uncovered the concrete shell of the constructing

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
a darkish, naked, uncooked panorama is revealed

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
the chandeliers reference a traditional type with industrial materiality

AMO unveils transforming scenography with retractable ceiling at prada FW 2023 show
the house may also take the type of a heat, monumental, salon-like inside

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