AMO scenography design for Prada FW2023
For Prada’s Fall/Winter 2023 menswear present, AMO, OMA’s analysis and design studio, conceived a scenography that transforms in the course of the present, altering the notion of the house on the Deposito at Fondazione Prada. Throughout the vogue present, the ceiling rises to unveil a number of three-meter-tall chandeliers that reference a traditional type with industrial materiality, after which retracts to its authentic place. Because the ceiling rises and falls, the proportions and ambiance of the house progressively change, from a darkish room with a low ceiling to a heat, monumental, salon-like house.
the ceiling rises to unveil a number of three-meter-tall chandeliers | pictures by Agostino Osio
reconstructing notion, which means and identification
Prada’s Fall/Winter 2023 menswear assortment by Miuccia Prada and Raf Simons is an exploration of the foundations of vogue to advertise its which means, worth, and significance in at present’s world. The gathering highlights the modernist rules of discount and ease, combining them with obvious contradictions resembling consolation, exaggeration and intimacy. Silhouettes are accentuated and amplified, and the intense interchangeability between couture volumes is explored by the structure of the clothes
In an effort to combine the rules of the gathering into the inside design, AMO uncovered the concrete shell of the constructing to disclose a naked, uncooked panorama. OMA’s analysis group designed a ceiling that slowly rises to rework the house from intimate to massive, the altered scale, in flip, altering our perspective on the garments inside. The size are reshaped, radically altered, demonstrating a reconstruction of the which means, of identification activated by a minimal gesture.
when the ceiling falls, the house transforms right into a darkish room
AMO uncovered the concrete shell of the constructing
a darkish, naked, uncooked panorama is revealed
the chandeliers reference a traditional type with industrial materiality
the house may also take the type of a heat, monumental, salon-like inside