B&O Launch Remarkably Uncommon Beoplay EX Atelier Editions

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Do you keep in mind when the primary Apple AirPods got here onto the market and their preliminary restricted availability provoked such a degree of envy, they grew to become a typical goal for theft? House owners would even take care to disguise their white earbuds from view, lest somebody snatch them proper from underneath their…ears. Fortunately as we speak the exclusivity issue has dialed down a number of notches, with many equal – if not sonically superior – choices accessible within the wi-fi earphones class. It makes Bang & Olufsen’s Beoplay EX Atelier Editions an fascinating proposition, one which purposefully distinguishes itself from the crowded area – and the usual wi-fi Beoplay EX earbuds it’s primarily based upon – with a very restricted, very conspicuous made-to-order bespoke design with a price ticket to match.

So what’s the price of indulging within the luxurious of being seen? Apparently $699. Compared, the usual Beoplay EX wi-fi earbuds supplied in 4 colorways of crimson, black, gold, and anthracite are priced at $399.

That further $300 brings with it an “extremely uncommon” Lime Inexperienced colorway, a retina-burning hue embellishing the edges of every earbud alongside the entire of the outside charging-carrying case. It’s fairly pleasing, like a small yuzu you possibly can open up and pop into the ears. Unusually, the Danish craft audio model hasn’t given any actual figures defining the extent of exclusivity tied to the Atelier Editions moniker. As an alternative, Bang & Olufsen notes that is however the first drop of quite a few restricted colorways. So chances are you’ll be 1 of 100…or 1 of 5,000. TBD.

Beoplay EX earbud case open set against an all-white background surface from overhead view showing earbuds set in charging mode.

In any other case, the earbuds retain the options and efficiency of an already glorious Beoplay EX wi-fi earbud expertise, with its elegant amalgamation of aluminum, polymer, and silicone – the work of Thomas Bentzen – delivering Energetic Noise Cancellation, wi-fi charging, and as much as 20 hours of wi-fi listening by way of Bluetooth 5.2.

Beoplay EX earbuds staged across a white surface with case closed and both earbuds in front.

For these drawn to restricted amount drops, Bang & Olufsen is accepting reservations for the subsequent 13 or so days earlier than closing the charging case until the subsequent Atelier Version is introduced.

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Gregory Han is Tech Editor of Design Milk. A Los Angeles native with a profound love and curiosity for design, mountain climbing, tide swimming pools, and highway journeys, a number of his adventures and musings might be discovered at gregoryhan.com.

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