camper’s ‘mini pompidou’ opens in paris
Only a quick stroll from the Centre Pompidou, Jorge Penadés has unveiled an creative refurbishment of Camper’s flagship retailer in Paris — the Spanish designer’s most bold collaboration with the shoe model thus far. Taking inspiration from the design language of Renzo Piano and Richard Rogers’ Centre Pompidou, Jorge pays homage to the long-lasting constructing along with his personal distinctive take, growing a outstanding shelving system that follows the whole lot of the shop’s partitions in a steady gesture which dramatically encapsulates the inside of the shop. Simply because the Centre Pompidou exposes the technical components of the constructing, Jorge’s shelving system is constructed from cable metallic trays, repurposing a technical ingredient that’s normally hidden away for the show of the merchandise. Jorge’s refurbishment makes use of surprising joints and varieties to utilize the hanging 5 meter-long home windows.
photos © Asier Rua
jorge penadés attracts from town’s iconic structure
Whereas Jorge Penadés’ shelving system playfully references the native design historical past of Paris, Camper’s Mediterranean roots are current with a uncooked plaster wall end together with handmade clay tiles that high the money desk, the welcoming seating areas, and the product focus desk close to the doorway. Identified for taking an imaginative method to the design of retail areas, the designer makes ample use of this extremely seen website to start a visually and conceptually bold dialog with Parisian passersby — arriving at a second when the Pompidou is closed for the subsequent 4 years for renovation (see designboom’s protection right here). Via the eye-catching crimson palette and immersive nature of the show, Jorge has created his personal mini-Pompidou a number of seconds away, fostering a second of alternate between design historical past, consumers and most people.
designer jorge penadés has unveiled his most bold mission with camper
‘What strikes me most in regards to the Pompidou is the rebellious spirit it embodies, and all the pieces Piano and Rogers went by means of through the choice and building to make it occur,‘ explains designer Jorge Penadés. ‘And reflecting by myself trajectory, once I was commissioned for my first Camper retailer in 2018, I used to be contemporary out of college with no expertise in retail. I’m without end grateful to Miguel Fluxá, Camper’s CEO, who took an actual threat on me then. Our relationship has been constructing for years, culminating on this main mission.’
the distinctive refurbishment of the flagship retailer is positioned close to the Centre Pompidou in Pparis
a shelving system follows the whole lot of the shop’s partitions utilizing cable metallic trays
the design attracts inspiration from the Centre Pompidou’s iconic architectural language
just like the Centre Pompidou’s uncovered technical components, the shelving system makes use of these components for product show
the design displays camper’s mediterranean roots with uncooked plaster partitions and handmade clay tiles
the native inspiration fosters a reference to town’s heritage
the crimson palette and immersive shows within the retailer remodel it right into a ‘mini-Pompidou’
the design goals to interact passers-by and create a conceptual dialogue with town of Paris
Penadés pays tribute to the rebellious spirit embodied by the long-lasting constructing and its architects
the Spanish designer’s first Camper retailer fee was in Málaga, 2018
mission information:
mission title: Mini-Pompidou
designer: Jorge Penadés | @jorgepenades
consumer: Camper | @camper
location: 4, Rue Aubry Le Boucher, Paris
images: © Asier Rua | @asierrua
