El Departamento unveils new PJ Lobster boutique in Madrid
Valencia-based structure follow El Departamento has crafted a recent optical boutique for the PJ Lobster model in Madrid, Spain. Drawing from the character of the challenge location, which mixes each sophistication and vibrancy, the retail inside incorporates texturized minimalism, tough materiality, natural types, and chrome steel parts all through its design. The colour palette is impressed by the hues of the Madrid mountains, infusing a pure essence into the design which is in any other case described as ‘high-tech’.
the outside of the brand new PJ Lobster boutique in Madrid | all photographs courtesy of Miguel Fernández-Galiano
PJ Lobster’s Madrid retailer Unveils a Design Continuum
The brand new PJ Lobster boutique in Madrid continues the design exploration initiated within the earlier challenge situated in Barcelona (see designboom’s earlier protection right here), specializing in shade, natural types, and totally different textures as widespread design parts.
Spanning 42 m2, with a further operational basement, the construction redefines conventional storefront ideas with an expansive, unobtrusive street-facing facade. The inside boasts decorative constructions, together with picket beams and cast-iron columns, sustaining a powerful free top of over 4 meters. El Departamento (discover extra right here) preserved the unique cast-iron pillars on the facade, encasing them in a glossy stainless-steel pores and skin that transforms their look into two seamless cylinders. A placing glass facade, exactly centered between the 2 pillars, establishes a transparent boundary, inviting patrons to expertise the seamless transition between the exterior surroundings and the meticulously crafted inside area.
the doorway of the shop options reflective chrome steel parts
El Departamento’s Fusion of Textured Minimalism & Uncooked Precision
Of their newest spatial exploration for this new optical boutique, El Departamento blends textured minimalism and uncooked precision. Meticulous consideration to element is clear because the color-blocked gross sales space dynamically contrasts with a impartial ground, but harmonizes with stainless-steel furnishings, accentuating the high-tech ambiance of the area.
The design of the store is characterised by tough materiality, as a outstanding irregular plaster end emerges. The colour palette, dominated by darkish garnet and aubergine hues, pays homage to the normal shade of Madrid’s uncovered brick. This shade, derived from the assorted clays of the central plateau, harks again to the architectural supplies of Madrid’s late Nineteenth-century aesthetics. ‘This tribute to reddish tones, remodeled into garnet, evokes the hues that tint the fields of Madrid’s mountain vary in autumnal twilights,’ the design crew shares.
the retail inside incorporates tough materiality, natural types, and chrome steel parts
the colour palette of the challenge is impressed by the hues of the Madrid mountains
an irregular plaster end emerges throughout the inside
the inside boasts decorative constructions, together with picket beams and cast-iron columns
the shop is dominated by darkish garnet and aubergine hues
the boutique s characterised by a high-tech ambiance
challenge data:
identify: PJ Lobster Restyling
architects: El Departamento | @eldepartamento.estudio
design crew: Alberto Eltini & Marina Martín
location: 2 Fernando VI Avenue, Madrid, Spain
space: 42 sqm
images: Miguel Fernández-Galiano
myrto katsikopoulou I designboom
dec 25, 2023
