genesis gv70 snow idea EV races on present at 2024 white turf, st. moritz


Amongst the pageantry on ice at St. Moritz’s White Turf, Genesis raced onto the snowy, picturesque mountain scene so as to add further horsepower to the historic horse-racing occasion. The luxurious automotive model ventured to Switzerland with an electrical SUV idea considerably dressed to impress for winter climate. Referred to as the GV70 Snow, the automotive packs a extra rugged physique, lighting and tires match for any journey, and even tailored ski equipment to match.

the Genesis GV60 drifting on ice

(prime picture: picture © Richard Walsh)



At Genesis, our philosophy is to make sure our clients really feel as if they’re honoured friends in our house – a hospitality strategy we discuss with as ‘son-nim’. We’re thrilled to have the ability to provide Genesis hospitality along with thrilling experiences corresponding to horse racing and the revealing on the GV70 Snow at such a prestigious occasion as White Turf right here in St. Moritz,’ mentioned Graeme Russell, Chief Model Officer of Genesis, with designboom in attendance.

genesis gv70 snow concept EV races on show at white turf 2024, st moritz
Genesis debuted the GV70 Snow idea at St. Moritz’s White Turf 2024



Luc Donckerwolke wears many hats. In addition to being Chief Artistic Officer of the Hyundai Group, the Belgian automotive designer additionally pens his personal fashions for Genesis. Referred to as his passionate initiatives, the posh automotive model has launched into an bold mission to disclose progressive ideas alongside its starchitect-designed showrooms and more and more electrical automotive portfolio – see our tales from Seoul for extra. The Genesis GV70 Snow presents Donckerwolke’s subsequent design, debuting an journey automotive unmatched in winter efficiency, luxurious, and expertise.

genesis gv70 snow concept EV races on show at white turf 2024, st moritz
the manufacturing mannequin has obtained a winter facelift with increased floor clearance and widened wheel arches



The Genesis GV70 Snow was created in collaboration with Delta 4×4 – German specialists in off-road equipment and annual members within the Dakar Rally – to mix luxurious and robustness. In a pointy distinction to the manufacturing mannequin, the idea has an elevated floor clearance to beat robust terrains, specifically snowy tracks. Its wheel arches have additionally been widened to squeeze on key winter put on – BF Goodrich HO2 265/60R18 tires – appropriate to climb any piste.

genesis gv70 snow concept EV races on show at white turf 2024, st moritz
its Two Imaginative and prescient X state-of-the-art 40-inch LED bars sit atop the automotive’s bespoke roof rack



Its rugged profile is additional accessorized to exude a particular, all-conquering aptitude. Unmissable at the hours of darkness, the bespoke roof rack is rigged with Two Imaginative and prescient X state-of-the-art 40-inch LED bars that has beams enough even for search and rescues. Paired with Baja Design Fog Lights, visibility is assured for explorations in any terrain, day or evening.

genesis gv70 snow concept EV races on show at white turf 2024, st moritz
crafted by Anavon Skis, the particular version skis full the idea automotive’s winter expertise



To cap off the highly effective off-road expertise, the roof rack carries two winter sports activities gear for a seamless mountain journey. Alongside a novel sleigh, skis and poles have been tailored in a particular line by Anavon Skis – Grisons-based artisans that craft individualized, excessive efficiency skis. The designs match that of the idea automotive, highlighting particulars in silver towards the elegant snow-white base coloration. These are the Genesis GV70 Snow’s remaining touches of extravagance on the equally extravagant celebration of horsepower at White Turf, St. Moritz.

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