IKEA goals to rework, or just support, the best way we train at dwelling with the discharge of its newest assortment referred to as DAJLIEN. The restricted version sequence, comprising 19 versatile merchandise, is designed to assist on a regular basis motion in people to allow them to domesticate wholesome habits inside the consolation of their very own dwelling. Scheduled for a worldwide launch in January 2024, the gathering hopes to redefine how we view and method every day health routines.
Drawing insights from houses in New York, Chicago, London, and Shanghai, IKEA launched into a mission to create a group that seamlessly integrates train into on a regular basis life. The result’s the DAJLIEN assortment, a fusion of good, adaptable merchandise designed to beat widespread obstacles equivalent to motivation, restricted area, time constraints, and the way conventional train gear tends to conflict with dwelling decor.
The title DAJLIEN, derived from Småland (the birthplace of IKEA), interprets to “every day” – a nod to IKEA’s dedication of creating bodily exercise accessible to everybody, each day.
The merchandise are half train gear and half storage, starting from train mats to ring-shaped dumbbells to rolling carts, all of which seamlessly mix into dwelling decor. The focus of the gathering, the DAJLIEN bench, not solely facilitates quite a lot of body weight workouts but in addition doubles as a storage answer and versatile piece of furnishings.
Sarah Fager, Designer at IKEA of Sweden, explains: “Not everybody feels secure or snug going to a health club, and at dwelling, we regularly cope with small area and time constraints. DAJLIEN was born from the need to search out good options that handle these limitations and assist folks create a handy and motivating place for train.”
The gathering’s refined colours and particulars are intentionally chosen to assist its deal with seamlessly integrating into the house, changing into a pure a part of the on a regular basis surroundings.
The gathering extends past conventional health gear, incorporating restoration and stress aid merchandise equivalent to an air air purifier, yoga straps, kneepads, a therapeutic massage ball, and a conveyable Bluetooth speaker, all in soothing shades of inexperienced, yellow, pink, and white. Moreover, the gathering presents wearable items like slippers and ponchos, selling post-workout leisure and total wellness.
The DAJLIEN assortment might be out there for six months or till provides final beginning January 2024 at IKEA shops in all places.
