Sonos Period 300’s Hourglass Design Is Type Folding Into Perform


In case you occurred upon the brand new Sonos Period 300 straight on you could be inclined to shrug, albeit approvingly. Considered head on, the newly introduced Period 300 seems to be very a lot the a part of the Sonos audio speaker household, right down to the typographic palindrome brand and its characteristically completely perforated minimalist rectangular profile. However veer simply a bit of to the left, proper, or from any angle actually, and issues get a bit of… completely different. You’ll then discover the Period 300 seems to be nothing like some other Sonos product earlier than it, and there’s cause behind this uncommon hourglass design.

“The Sonos Period 300 is a ‘clean sheet of paper’ design,” explains Dana Krieger, VP of {hardware} design at Sonos when requested in regards to the cinched kind throughout a video name with Design Milk. “There are six transducers positioned across the product: one going through ahead, two tweeters on the left and proper, two woofers on both sides, and one within the heart aimed upward.”

White Sonos Era 300 shown from top view.

Sonos Era 300 in black finish with cinched center design, shown from angled overhead at an angle.

At its core the Period 300’s kind is conceived to direct sound not simply optimally towards the listener from the entrance and sides, but in addition audibly from above, with an up-firing tweeter engineered to supply participating and immersive spatial playback.

Person reaching toward Era 300's newly designed new capacitive volume slider.

The Period 300 additionally encompasses a newly designed capacitive quantity slider with a delicate shallow channel that intuitively communicates, “Slide your finger right here.”

White Sonos Era 100 and 300 shown side by side against an orange to light yellow gradient background.

The Period 300 is joined by the discharge of a smaller Period 100, “a remastering of the best-selling
Sonos One.”

“In response to our audio staff, the optimum place is someplace between zero and 20 levels off the vertical axis,” says Krieger, “And this design positions that [center-top] transducer proper at 10º. So taking that 10º angle and wrapping it throughout the product places every of these six transducers of their finest location for a spatial expertise.”

Black Sonos Era 300 to the right of low profile turntable with a green vinyl record set to play.

The Period 300’s design could also be configured for one of the best spatial expertise, however it’s secure to say its design could show aesthetically divisive, a difficulty the Sonos model has typically been in a position to keep away from as a result of its current lineup is so tastefully minimalist. Primarily made up of extruded cylindrical kinds which have confirmed time and time once more supremely adaptable to most any room setting, the Period 300 may be very a lot that very same signature Sonos kind, however with a cinched heart that hits a bit completely different.

Couple seated in modern decor living room watching television with two Sonos Era 300 speakers in rear surround sound configuration on floor stands, complement Sonos Arc soundbar and Sonos Sub. Man on the left has his arms around the shoulder of woman to the right.

The place the Sonos Period 300’s immersive capabilities develop into a most intriguing proposition is when paired with the Sonos Arc and Sonos Sub. We plan to report in regards to the Period 300’s spatial and Dolby Atmos efficiency within the coming weeks to find out whether or not a pinch of latest design proves factor for the Sonos model.

Sonos is betting model devotees and new clients will develop into rapidly acclimated to the divergence in design, as a substitute focusing extra upon the wow-factor delivered through the speaker’s spatial audio efficiency, a proposition that turns into much more attention-grabbing and convincing when two Period 300s are configured right into a multi-channel Dolby Atmos encompass sound rear setup. Paired alongside the model’s Arc or Beam sound bar and Sub, this twice-as-nice configuration ought to conjure a convincingly immersive aural realm in 360 levels from above and round the place different up-firing audio system can solely half-heartedly carry out.

The entire Sonos audio speaker lineup shown in white, including three sound bars, two subwoofers, three speakers, and two portable wireless speakers.

The Period 300 and Period 100 can be out there globally beginning on March 28, 2023 for $449 and $249, with every listed for pre-order at the moment at

This put up incorporates affiliate hyperlinks, so when you make a purchase order from an affiliate hyperlink, we earn a fee. Thanks for supporting Design Milk!

Gregory Han is Tech Editor of Design Milk. A Los Angeles native with a profound love and curiosity for design, climbing, tide swimming pools, and street journeys, a number of his adventures and musings will be discovered at


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