Genesis has been busy garnering awards left and proper inside the luxurious automotive class. The Korean auto model’s Electrified G80 sedan gained the 2023 Prime Choose for a Luxurious Electrical Car (EV), Automotive and Driver awarded six of their fashions an Editors’ Alternative award, and MotorTrend topped the 2023 Genesis G90 as its 2023 Automotive of the Yr. Regardless of this trophy case of accolades, the model has battled to ascertain model recognition and fairness in an already crowded discipline of luxurious choices. The not too long ago revealed Genesis GV80 Coupe Idea could remedy that dilemma – a menacing volcanic four-passenger fastback SUV with an athletically sculpted design and a plaid-not-plain inside to not be ignored nor forgotten.
Unveiled at an unique occasion at Genesis Home New York the primary week of April, the fiery GV80 Coupe Idea brings with it a “idea” moniker, however the four-passenger trip itself is definitely impressed by one other design train from one yr prior: the elegantly seductive, X Speedium Coupe Idea. Confused? Simply word Genesis greater than hints of their intentions with the Genesis GV80 Coupe Idea, describing it as a “assertion of intent for extra emotional, performance-oriented fashions and a preview of Genesis’ future applications.”
“It emphasizes the duality of the Genesis model by showcasing the antagonistic character that lives inside the Athletic and Magnificence parameters of Genesis’ design philosophy,” mentioned Luc Donckerwolke, Group Chief Artistic Officer.
This design language is expressed boldly throughout the SUV’s entrance and rear lightning parts utilizing the model’s signature “Two Traces” styling, each visually elongating the car’s silhouette and insinuating the yet-to-be decided plentiful energy on faucet. Wrapping each towards the entrance and rear, and paired with the elongated hood and abbreviated duck-tailed hindquarter, the whole taut sum attracts the eyes throughout the car’s horizontal aircraft. When pushed at evening, we think about the design reworking right into a muscular abstraction, brush stroked by streaks of sunshine.
The GV80 Coupe Idea’s entrance fascia sports activities the Double G-Matrix Patterned Crest Grille surrounded by the quad lights, cherry-topped with the Genesis emblem.
Whereas we haven’t dominated out the Idea’s paint therapy as a chance – Magma, a hue supposed to “symbolize the self-confident and passionate angle of Korea” – it appears a present automotive flex slightly than a seller flooring actuality (however we hope to be stunned!) Both means, the “Distinctly Korean” hue works superbly, and we’re on board with spicier-than-kimchi Genesis shifting ahead.
Each passenger is handled to bolstered carbon-fiber seats for a supportive, enveloping seated expertise.
The inclusion of a strut bar mounted behind the rear seats not solely ups stiffness, however provides an nearly graphic ingredient to the autos already aggressive demeanor.
The Genesis GV80 Coupe Idea is on show via April 16, 2023 on the New York Auto Present.
*Full disclosure: I beforehand labored for Genesis as their model editor.
