vibrant metallic sheeting adorns bookstore by migliore+servetto in rome

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Migliore+Servetto designs new Electa Bookshop in Colosseo

 

Milan-based agency Migliore+Servetto designs a brand new format retailer for Electa bookshops, by creating new areas for tradition and encounter in Italy, inside 4 extraordinary areas of the Colosseum Archaeological Park in Rome (Colosseum First Gallery, Second Gallery, San Gregorio al Palatino, and Clivo Palatino), and in Venice, within the areas of the Biennale. Past its perform as a gross sales house, the bookstore goals to change into a story terrain, nurturing discovery, reminiscence, and cultural progress, all whereas harmonizing with the distinctive architectural backdrop.

 

Incorporating a meticulously designed furnishings system, characterised by gentle hues and clear micro-perforated metallic sheeting, Migliore+Servetto instills a unified essence throughout the interventions. Every retailer, nevertheless, boasts individuality via exact shade variations, imparting a definite id to each house. These colours embody sulphurous yellow for Colosseum First Gallery, scarlet purple for Colosseum Second Gallery, inexperienced celadon for San Gregorio al Palatino, and yellow cadmium for Clivo Palatino. The Clivo Palatino retailer is nestled inside a newly constructed decrease quantity, and distinguished by a commanding ribbon window overlooking the Archaeological Park. A sequence of advert hoc bases positioned beneath the home windows. Cell towers improve the exhibition house and arrange the showcase in a flexible and lightweight method, in a steady addition of views, guaranteeing views of the encompassing panorama.


all pictures courtesy of Migliore+Servetto

 

 

bookstore design facilities across the showcased merchandise 

 

The brand new bookshop reinvention by Migliore+Servetto proposes a system of sunshine furnishings models built-in with the reveals and the monumental context of the house. The setup transcends conventionality, embracing flexibility, interchangeability, and diversified interpretation. The spatial association facilities round 5 pivotal components; wall show models, targeted product displays, double-sided central fixtures, thematic islands, and a checkout space.

 

The attribute of the body motif unifies the murals and islands, serving each as a backdrop and a supporting construction for the showcased merchandise. The body component works synergistically with the product show, showing as a repeated signal, juxtaposed in response to the wants of the products. The brand new areas, conceived with the customer’s circulation in thoughts, resemble up to date ‘Wunderkammers’ (Cupboard of curiosities), evoking wander amidst the curated collection of texts and objects proposed by Electa. Past its perform as a gross sales house, the bookshop thus turns into a story panorama, fostering discovery and cultural progress inside the wealthy architectural context.

vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome

 

 

The undertaking to revamp the Electa bookshop in Rome follows a sequence of well timed interventions to resume the Electa bookshop within the areas of the Venice Biennale (Cà Giustinian and Corderie), inaugurated on the event of the 59th Worldwide Artwork Exhibition, and on the Lido for the momentary retailer for the 79th version of the Worldwide Movie Competition.

vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome
vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome

vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome

vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome
vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome

vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome

vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome
vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome
vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome
vibrant metal sheeting and patterned tapestries adorn bookstore by migliore+servetto in rome

 

 

undertaking data:

 

identify: Electa Bookshop Colosseo
architect: Migliore+Servetto | @miglioreservetto

location: Rome, Italy

 

 

designboom has acquired this undertaking from our DIY submissions function, the place we welcome our readers to submit their very own work for publication. see extra undertaking submissions from our readers right here.

 

edited by: christina vergopoulou | designboom



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