WGNB’s new idea retailer in seoul
Design and structure studio WGNB has crafted The Isle for the Korean beauty model Innisfree, providing a contemporary tackle magnificence retailing inside Seoul’s city panorama. Embracing the theme of an imaginary island the place there’s doubtlessly no flat airplane, the mission displays its panorama inside an city setting. The contour traces of the island are reimagined as numerous elevated ranges, forming platforms, seating areas, and tables throughout the house. In the meantime, massive rocks delicately costume the columns or stand independently, evoking a pure ambiance and creating an thrilling interaction of voids and solids alongside the uncovered roof. The design introduces a pristine contact, the place bursts of inexperienced distinction in opposition to the white colour palette that envelops the whole house. The intentional use of pure components breathes a refreshing character into The Isle, creating an environment that merges modernity with the serenity of nature.
all photographs by Yongjoon Choi
Infusing indoor areas with the essence of the outside
The Isle stands as a inventive addition to the retail scene, the place magnificence, creativity, and a touch of nature converge throughout the metropolis’s bustling ambiance. Departing from the same old retail setup, the shop incorporates raised platforms, seating, and tables, creating an unconventional but inviting surroundings for exploration. Using progressive BACE (Byucksan Autoclaved Cement Extrusion) panels —generally utilized in architectural facades— the shop’s inside combines sturdiness with an essence of the outside. This design alternative by WGNB goals to infuse a contact of nature into the city setting, providing clients a special buying expertise. In addition to internet hosting Innisfree’s skincare and beauty merchandise, the shop integrates a café setting, permitting customers to get pleasure from drinks and meals whereas exploring the merchandise.
an interesting expertise impressed by an imaginary island
the island’s contour traces are reinterpreted into totally different raised ranges which can be developed into platforms, sittings, and tables
a contemporary palette of whites intertwined with bursts of greenery
