Yayoi Kusama & Louis Vuitton with Snapchat
Final time, Yayoi Kusama was caught portray her signature vibrant polka dots over Louis Vuitton’s retailer in New York. She was carrying her pumpkin sculpture as a headdress to guard her from the enormous polka-dots particles behind her. But because the digicam zoom in, viewers notice the artist inside the shop was the robotic reproduction of the unique, considerably a foreshadowing of the continual collaboration of the 2.
Simply as anticipated, Yayoi Kusama and Louis Vuitton work collectively to color dots over historic monuments internationally. This time, they faucet Snap Inc. to plan a Snapchat filter to gas their augmented-reality enterprise. Louis Vuitton places it as creating colourful impressions around the globe. For the brand new stunt between the luxurious home and Yayoi Kusama, the Snapchat ‘Monument Scan’ lens Kusama-fies landmarks in main cities together with the Arc de Triomphe and Eiffel Tower in Paris, the Statue of Liberty in New York, and the Nationwide Gallery in London.
As soon as customers click on on the Monument Scan lens and level it towards the landmarks, Kusama’s rainbow polka dots crawl like footsteps on the sand till they cowl elements of the monument, fusing her spherical strokes with a few of historical past’s revered structure.
photos courtesy of Louis Vuitton
Big lifelike statue at ‘harrods’
For the second time since 2012, Louis Vuitton has invited Yayoi Kusama for a collaboration that has launched a group of dots-painted equipment and merchandise from the style home. As Louis Vuitton says, the partnership blends ‘the creativity of Yayoi Kusama and the savoir-faire of Louis Vuitton as the brand new assortment reinterprets the Maison’s iconic items, infused with the artist’s signature motifs.’
The brand new Snapchat filter from Snap Inc. comes by means of as a follow-up to the collection of feats that the duo has in retailer for his or her viewers. A 15-meter-high life-like statue of Yayoi Kusama has already dots-painted the outside and inside of Harrods in London. Dots larger than plates dangle outdoors the famed structure of the division retailer, and passersby are afforded a surreal view of an enormous Kusama sculpture solemnly letting her brush piroutte its dipped bristles on Harrods’ facade.
With the doorway of Monument Scan with Snapchat, not solely does it entail the longer term AR-driven endeavors of Louis Vuitton and Yayoi Kusama, but it surely additionally indicators a possible for companies to show to augmented actuality to lure audiences into their choices by means of interactive filters and stunts.
arc de triomphe and eiffel tower in paris
the ‘Monument Scan’ lens on Snapchat permits customers to see the dots on sure landmarks
challenge data:
identify: Monument Scan filter
artist: Yayoi Kusama
firms: Louis Vuitton, Snap Inc.
matthew burgos | designboom
jan 27, 2023
