A New Landmark on geneva’s Rue du Rhône
Maison Dior has unveiled its latest Swiss boutique in Geneva, a landmark flagship designed by Christian de Portzamparc, the primary French architect to obtain the Pritzker Prize. The placement itself holds significance, located on Rue du Rhône, the center of luxurious and style in Geneva. The constructing is acknowledged directly by its facade, a sculptural show of contemporary structure. Sleek, curved strains echo the Seoul Dior flagship (see designboom’s protection right here), whereas six interwoven petal-like constructions rise skyward.
Christian de Portzamparc designed the brand new Dior flagship boutique in Geneva | photographs © LVMH
christian de portzamparc’s petal facade
Realizing its Dior flagship in Geneva, the group led by architect Christian de Portzamparc crafts the sculptural facade parts from glass and resin. The flowing surfaces reference the beautiful materials which formed Christian Dior’s couture creations. The interaction of sunshine and shadow all through the day creates a fascinating impact, with daylight filtering by the glass veils. By night time, the constructing transforms right into a luminous city lantern, its mild softly subtle by elegant resin shells.
the facade options curved strains and petal-like constructions, impressed by Dior’s couture
an inventive homage to dior’s legacy
The inside of Christian de Portzamparc’s boutique displays each Dior’s modern imaginative and prescient and the long-lasting 30 Montaigne handle in Paris. A refined environment bathed in mild hues creates a welcoming house. A central wall, stretching throughout all flooring, serves as a delicate ‘Ariadne’s thread,’ showcasing pristine white canvases. This design factor evokes the preliminary sketches that deliver high fashion collections to life.
The boutique’s decor is an invite to discover, with artworks by Swiss artists together with Pamela Rosenkranz and Ugo Rondinone all through. These inclusions are a tribute to Christian Dior’s personal background as a gallery proprietor and artwork collector. The partitions additionally characteristic archival sketches from Dior himself, alongside iconic images by Northern Italian visible artist Brigitte Niedermair. A personal salon affords an immersive expertise, backdropped by a fresco by Parisian artist François Mascarello.
glass and resin supplies create an interaction of sunshine and shadow 
the inside is vivid and modern, echoing the long-lasting 30 Montaigne handle 
the boutique showcases the newest collections by Maria Grazia Chiuri, Kim Jones, and Victoire de Castellane
the facade parts are expressed alongside the interiors as sloping window shaders
mission information:
mission title: Dior Boutique
structure: Christian de Portzamparc | @christian2portzamparc
location: Geneva, Switzerland
completion: 2024
pictures: © LVMH
