salone del cellular 2023 format and cultural program
Milan Design Week 2023: Launching underneath the theme Do you communicate design?, the 61st version of the Salone del Cellular.Milano is being held at Fiera Milano Rho from April 18 to 23, 2023. It would convey collectively 1962 exhibitors, together with greater than 550 younger skills underneath 35 and 27 design colleges — unfold throughout six hubs: Salone Internazionale del Cellular, the Worldwide Furnishing Equipment Exhibition, Workplace3.0, S.Challenge, Euroluce, and SaloneSatellite. Main works by Formafantasma may also be the spotlight of the week-long truthful.
Extra importantly, after a couple of tough years of reflection, analysis, and questioning round the way forward for commerce gala’s, this new version is fuelled by three important departures from the standard exhibition format: a single exhibition stage that simplifies and improves accessibility via a widespread and capillary design; a new Euroluce structure, which somewhat than being stand-centric is now targeted on folks and their fruition of the occasion, with a wise, hyper-accessible and higher related loop-shaped path; and at last, a cultural program that meshes into the areas of the lighting biennial, Euroluce (returning for its thirty first version), with interdisciplinary and experiential content material starting from structure to artwork, exhibitions, talks, workshops, and site-specific installations.
press convention for the 61st version | all photographs courtesy of Salone del Cellular.Milano
introducing ‘the town of lights’ by euroluce
Curated by Beppe Finessi and designed by Formafantasma studio, the cultural program on the Salone del Cellular.Milano 2023 will happen within the Euroluce pavilions and supply numerous content material, together with a palimpsest of talks with main protagonists, curated by Annalisa Rosso. Collectively, the occasions and areas will probably be structured in such a method as to supply glimpses of various themes — from the extra technical to the markedly creative.
The idea and customary thread holding collectively the show, the business, and the cultural facets of Euroluce 2023 is The Metropolis of Lights, that includes an urban-type structure, offering alternatives for alternate, relaxation, interface, and studying. Proper on the coronary heart of those areas, in Pavilion 13, is Aurore, a plaza and area designed by Formafantasma to host a number of completely different actions while providing immersive and reflective experiences devised advert hoc. The studio additionally developed twelve Constellations, a set of ‘in-between areas’ that can host exhibitions inside a present curated by Finessi, lining the entire route. Finishing this system are 4 exhibitions entrusted to an equal variety of curators and exhibitors.
‘twelve Constellations’ shows by Formafantasma
outlining the 4 exhibitions & site-specific set up
The primary exhibition, curated and put in by Massimo Curzi, is a solo present for famend up to date photographer Hélène Binet, that includes an unique collection of photographs that discover the connection between pure gentle and structure. The Binet present will probably be adopted by a Martina Sanzarello-curated exhibition that pays homage to the basic incandescent gentle bulb by reworking its main and pragmatic operate into unsettling objects and small experimental installations.
Subsequent up, Matteo Pirola will curate a show of ‘synthetic stars’, depicting luminous happenings, orbiting spheres, reflective surfaces, blinding eclipses, and coloured auroras, arrange by From Outer House. Lastly, for the fourth exhibition, Michele Cazavara will curate a photograph assortment of architectural interiors during which synthetic gentle is the protagonist. The gathering may also characteristic an set up by Berfu Bengisu Goren.
In the meantime, Maurizio Nannucci, one of the vital highly effective interpreters of synthetic gentle in up to date artwork, will probably be presenting a site-specific set up — an extended and luminous neon phrase that reads: ‘you may think about the alternative’, prompting the viewer to take a artistic, curious, and virtuous strategy. One other necessary house and a veritable ‘cultural garrison’ will encompass a design, artwork, and illustration bookshop by Formafantasma, stocking literary tomes that discover the theme of sunshine in numerous methods. The house will probably be curated by Corraini Edizioni and exude an intimate, heat, and welcoming house.
‘twelve Constellations’ shows by Formafantasma
The curated talks at salone del cellular 2023
Past areas for show, the Salone del Cellular.Milano 2023 version may also host a sequence of curated talks contained in the Aurore venue. Curated by Annalisa Rosso, this system will significantly concentrate on lighting, know-how, and sustainability, enriching the truthful with conversations and debates held by among the most sensible figures on the up to date lighting undertaking scene. ‘A real invitation to replicate and share constructive ideas on pressing up to date issues that have an effect on us all, equivalent to ecological transition and the position of know-how within the close to future,’ writes the truthful.
To this point, the names of Shigeru Ban, Nao Tamura, Kjetil Trædal Thorsen, Marius Myking of Snøhetta, and Andrea D’Antrassi of MAD have been introduced; every will probably be requested to share their insights on how innovation within the lighting area can enhance future dwelling. As well as, Gaetano Pesce, the protagonist of the historical past of Italian design, will seem within the SaloneSatellite house.
‘Halo Horizon’ by Mandalaki – a part of the Matteo Pirola-curated exhibition
‘Mirage’ by Giorgia Zanellato – a part of the ‘twelve Constellations’ show by Formafantasma
‘Canons de Lumiere – Le Corbusier’ © Helene Binet (2007)
bookstore design by Formafantasma
the Salone has launched the whole ‘alphabet’ of its communication marketing campaign
undertaking information:
identify: Salone del Cellular.Milano / 61st version
location: Fiera Milano Rho, Italy
dates: April 18-23, 2023
